So What’s Next? I don’t think UGC or influencer marketing are going away. They’re still incredibly effective when they’re done well. But I do think we’re going to see the pendulum swing. And my prediction is that high-quality video content is about to become interesting again. Instagram is already making that move by pushing horizontal […]

There have been some truly baffling marketing decisions in 2026. And I don’t mean campaigns that just didn’t perform particularly well. I’m talking about the kind of marketing where you watch it and think, surely somebody saw this before it went live. As a North Carolina commercial photographer and brand photographer, I spend a lot […]

If you’ve ever pasted a wedding vendor contract into ChatGPT and gotten back a response that basically says, 🚨 WARNING: THIS CONTRACT CONTAINS A RETAINER CLAUSE 🚨 you’re not alone. I actually think ChatGPT is a great tool for wedding planning, especially when you’re staring at a 12-page vendor contract and thinking, “Okay, but what […]

Planning a wedding in North Carolina? Learn what wedding insurance can cover, why vendors recommend it, and what to consider before buying a policy. Wedding insurance is one of those things that usually gets brought up somewhere in the middle of the contract-signing portion of wedding planning, right when you’re already tired of reading contracts […]

Listen to me yap instead of read: I was looking through my parents’ wedding photos recently and, because apparently I can’t look at anything without turning it into a work-related thought experiment, I started thinking about how different their wedding looked from the weddings I photograph now. Their wedding just looked… normal (minus the absolutely […]

For beauty professionals, your work speaks for itself, but people are also investing in you. The face behind the business, the experience you create, and the confidence you bring to every appointment all play a role in attracting your ideal clients. That’s exactly why Ashley, the owner of The Blissful Muse Co., joined my Brand […]

Keeping your brand fresh doesn’t always require a full day in front of the camera. Sometimes, all it takes is 30 minutes, a clear vision, and the right brand photographer to create content you’ll use for months. Sarah is a social media manager, so she understands the value of showing up consistently online. Her own […]

A Faith-Centered North Carolina Wedding, Without the Extra Noise Some weddings are all about the details: the flowers, the linens, the ten different lighting setups. Landon and Brooke’s wasn’t one of those. And that was kind of the whole point. They kept it small at The Birdsong Chapel at Cornelius Properties. Just the people who […]

A few nights ago I was on TikTok and came across a video from Jen Hamilton and Chris Olsen. If you missed it: they’d both been cheated on in eerily similar ways, so Chris jokingly proposed a “lavender marriage.” Jen said yes, and the internet decided it was the best fake engagement of the year. […]

By a destination wedding photographer who’s photographed weddings throughout Italy and beyond. Within days of Shay Sullivan and Casey Johnson’s Tuscany wedding, my social feeds were filled with screenshots, mood boards, and comments predicting that this would become one of the defining wedding aesthetics of the year. I don’t think they’re wrong. From the couture […]