A few nights ago I was on TikTok and came across a video from Jen Hamilton and Chris Olsen. If you missed it: they’d both been cheated on in eerily similar ways, so Chris jokingly proposed a “lavender marriage.” Jen said yes, and the internet decided it was the best fake engagement of the year. […]

Clean. Confident. Intentional. That was the direction behind the video content we created for La Miel Aesthetics in Raleigh, North Carolina. In the aesthetics industry, your visual presence matters. Potential clients are often experiencing your business online long before they ever step into your space. They’re scrolling through your Instagram, exploring your website, learning about […]

Some events are about opening a new space. Others are about opening doors for people, ideas, and communities. The grand opening of 321 Coffee’s first Durham location was very much the latter. As a commercial and event videographer serving Raleigh, Durham, and businesses across North Carolina, I had the opportunity to film the grand opening […]

Hello Beautiful, Welcome to blog 4/4 in my rebrand series! This week is SEO and Brand Marketing – hands down the hardest part of sustaining a brand. I am by no means an expert at this, but I will tell you everything I’ve learned so far! I’ll start with SEO because a lot of people […]

Welcome back, lovely! So once you’ve gotten your concept down and you’re making moves to build your brand or re-brand, you’ve got to build hype and let people know what you’re up to! Let people inside your excitement. When I re-branded, I posted a lot about it – I shared my new name, logo, website […]

Hello lovers,Welcome to part 2 of 4 of how I rebranded my business! This week is DO IT. If you’re diligent, branding a business can take as little as 3 weeks, but to really make sure you love it – I’d give yourself at least 2 months to make sure everything is perfect. So I […]

Hi there!I recently re-branded and wanted to share my process with you! Maybe you’re reading because you’re interested in creating a brand for your business, or maybe you’re contemplating a re-brand – either way, I hope this series helps you! This is the first of a 4 part series on how I re-branded my photography […]